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This rub has just the right balance of smoky and sweet, and the paprika gives it a beautiful color on the grill. A little goes a long way on a pork roast, and the garlic and onion come through without being overpowering.

I’ve been shaking this on chicken before grilling, and that hickory smoke flavor really comes through without being overpowering. The salt-sugar balance is just right, and it clings nicely without needing extra oil.

The smoke flavor is honestly the star here—that hickory note comes through right away without being fake or bitter. A little sprinkle on roasted veggies and they tasted like they came off a grill, and the MSG makes everything savory in the best way.